Twitter polls are a creative way for you to engage your audience and get their opinion on various subjects. It allows you to interact with your audience and to understand their views better. It is advantageous as you get to learn more about your audience and consequently get to promote your business policies or any other business ideas that you have. All you need for this to work is diverse topics to poll on. This way, your followers get to be entertained and also stay updated on what you offer as a business as well as your business interests. The polls will also get you more traffic as once the results are in, all the participants get a notification which helps in bringing them back to your content. There are various ways that your business can take advantage of the polls to incorporate your content strategy.

1. Feedback that helps your business strategize – Understanding your clients is important. The polls can be used to get feedback from clients. For example, you may inquire what new avenues your clients wish you to follow, what they think is missing from your products or even any improvements you should make. Once you get feedback, you can be able to strategize your business so as to accommodate what your clients want.
2. Find out your client’s products preferences – Even with your data on stock turnover for different items, you may need to hear from the horse’s mouth what your customers prefer. This will help you know what to stock or what to promote more so as to get more people to pick it. This is especially crucial for a business that sells a variety of products or services. Once you find out which products or services are less popular, you can be able to change your marketing style.
3. Discover lifestyle choices that affect your business. In the modern age, consumer trends are highly affected by lifestyle choices. It is important to understand what your clients’ lifestyle preferences are so as to tailor your products and services to factor in such choices. Twitter polls will help in further understanding the clients to implement changes.
4. Tap into topics that are trending – Twitter followers are always onto new news and are updated. Your polls may also look into trending topics that will get more people to participate. This is also a good way to get more followers and coverage using twitter polls. However, it is at times important to be sensitive to your niche audience. Some trending topics may not be appropriate for your audiences and your brand. The trending topics also help in promoting your CSR activities. This would require you to focus on CSR that you have partaken in as well as trends that can be related to it.

In essence, the polls act as a way for you to know your customer better. Understanding your customer allows you to tailor your business to provide exactly what the customer needs.