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The most efficient way to use Facebook adverts is to aim for people who already like pages in your industry. Using Facebook’s Chart Search, find pages with existing fans in the search box. Target your ads to users who have liked these pages, as they could be attracted to your page and this way; you could get numerous free likes. Ensure your profile is complete and contains a consistent name, address, phone number; Link your page from your website and other social media platforms.
You could also create a relevant Facebook group which is a great way to reach your target audience who are cautious of liking a brand’s page. Create an industry linked group that your target market will get attracted to, and use it to build relations. While a group may not give you the necessary traffic a page does, the interaction achieved in a group can be higher than on a page. Tag other pages that interest you in your posts which may ignite the interest of those pages’ fans to give free likes your page as well.